<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">隨著國內(nèi)對超聲波清洗機需求的越來越增多，各大超聲波清洗機品牌都爭先開展了相關(guān)的推廣活動，以期搶占市場份額。產(chǎn)品的售后服務(wù)，作為近年來客戶關(guān)注的熱點，也引起了制造商越來越廣泛的重視。近日，筆者采訪了國內(nèi)知名的幾家超聲波清洗機廠家，發(fā)現(xiàn)各廠家都將售后服務(wù)環(huán)節(jié)作為一個重要部分，相對于中國品牌的直屬服務(wù)，合資品牌的服務(wù)此時就顯得落后了許多<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">.<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">

<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">　　眾所周知，外資超聲波清洗機品牌在國內(nèi)銷售后，其售后服務(wù)都是外包給本土服務(wù)商。售后服務(wù)外包，無疑幫合資品牌降低了不少成本，然而卻很難保證售后服務(wù)的及時性、**性和有效性。一直以來，外資品牌總是在售后服務(wù)上模棱兩可，普遍未實現(xiàn)保修三年的承諾，又遲于國產(chǎn)品牌同行的<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">“<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">三包規(guī)定<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">。將所有服務(wù)項目進行外包，必然導(dǎo)致維修費用高、周期長、服務(wù)網(wǎng)絡(luò)不健全<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">……<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">合資品牌服務(wù)外包的弊端暴露無疑，為客戶帶來了巨大的隱患。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">

<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">區(qū)別于外資品牌的服務(wù)外包做法，雷士超聲等中國知名品牌一直將直屬售后服務(wù)開展的如火如荼。據(jù)了解，雷士超聲波清洗機有直屬的售后服務(wù)中心，除定期圍繞服務(wù)技能提升對服務(wù)工程師進行專門的系統(tǒng)培訓(xùn)外，雷士超聲還建立了網(wǎng)上技術(shù)支持和考核平臺從而實現(xiàn)技術(shù)的實時更新和共享。時至今日，雷士超聲為用戶提供<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">“<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">便捷、規(guī)范、**<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">的服務(wù)，在用戶滿意度調(diào)查中始終名列前茅<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">

<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">讓**的電子工程師更好地服務(wù)客戶，是雷士超聲一直不懈的追求。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">2010<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">年<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">7<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">月，雷士超聲通過<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">“<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">滿意在雷士<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">等一系列主題服務(wù)活動，在用戶中得到廣泛認可。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">
<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">　據(jù)介紹，雷士超聲此次服務(wù)活動的**特色在于<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">“<***N lang=EN-US>VIP<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">用戶<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">“<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">鉆石<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">服務(wù)<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">。經(jīng)過了**性系統(tǒng)培訓(xùn)的**電子工程師隊伍上門，為<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">VIP<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">用戶提供<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">“<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">安全通檢、產(chǎn)品調(diào)試、外觀清潔、使用講解、用戶建檔<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">等各項鉆石級產(chǎn)品保養(yǎng)服務(wù)，為用戶提供**的技術(shù)保障<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">!<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">此外，服務(wù)熱線<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">()<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">、及產(chǎn)品定期保養(yǎng)等服務(wù)內(nèi)容將雷士超聲服務(wù)的<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">“<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">便捷、規(guī)范、**<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">展現(xiàn)的****。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">

<***N lang=EN-US>?