<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">在逐鹿中原的中國超聲波行業(yè)，雷士是一支銳力四射的新生力量。雷士誕生于太湖風(fēng)光城市無錫，進入<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">21<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">世紀以來，雷士搏擊市場經(jīng)濟大潮，創(chuàng)造了一次次驕人的業(yè)績。如今，雷士不僅立足長三角，更先后登陸江西、福建，產(chǎn)品更遠銷巴基斯坦、伊朗等。目前雷士超聲已成為中國超聲波行業(yè)知名企業(yè)。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">
<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">　　今天，雷士繼續(xù)保持令人振奮的強勁態(tài)勢，產(chǎn)銷形勢一片紅火?？墒钦l又能想象，<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">1996<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">年雷士的前身金櫻超聲，卻處于歷史上*艱難的低谷。在雷士深陷困境之時，總經(jīng)理湯志東力挽狂瀾，帶領(lǐng)迷失競爭方向的企業(yè)，克服重重難以想象的壓力，開始了品牌重塑的艱難征程。經(jīng)過短短兩年的**運作，奇跡發(fā)生了，<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">2007<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">年雷士實現(xiàn)產(chǎn)值連續(xù)翻番。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">

<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">那么，雷士又是怎么做到的呢？首先必定先從產(chǎn)品切入，從而走向品牌化。雷士以槽式機為主攻方向，并成功進行了以<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">“<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">技術(shù)優(yōu)勢<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">為核心訴求的產(chǎn)品品牌化整合。雷士超聲不斷吸收**先進的制造技術(shù)與經(jīng)驗，及時更新研發(fā)新品，積極匯入**潮流，目前，公司生產(chǎn)的單槽式清洗機系列、多槽式清洗機系列、振板式清洗機系列、以及超聲波自動化流水線等四大類<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">50<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">多款超聲波清洗機產(chǎn)品，深得用戶的美譽。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">

<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">經(jīng)過精心籌備，雷士又推出了轉(zhuǎn)折命運的重要產(chǎn)品<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">——<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">雷士單槽新一代。為盡快從眾多的品牌中脫穎而出，雷士超聲波清洗機發(fā)生器采用獨特的掃頻電路，更穩(wěn)定的超聲波頻率，更少的故障引起了各方關(guān)注。雷士超聲憑借一系列的**技改及宣傳手段，大舉出擊，銷量節(jié)節(jié)上升。此后，雷士新品迭出，數(shù)字式超聲波發(fā)生器、航母型的大容量超聲波清洗機、**功率超聲波清洗機等等，實現(xiàn)了產(chǎn)品結(jié)構(gòu)**升級。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">
<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">　　在一系列措施下，<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt"> 2007<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">年<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">12<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">月起，雷士進入一個全新的發(fā)展期。雷士**真正意義上導(dǎo)入了品牌體系，確定了<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">“<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">創(chuàng)造**、科技**<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; mso-font-kerning: 0pt">”<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">的品牌主張，并傾情詮釋這一主張。在此后的幾年時間里，雷士緊貼著社會發(fā)展的步驟，不斷地賦予品牌新的活力和魅力，使策略統(tǒng)一和品牌表現(xiàn)生動化。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">
<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">　　隨著業(yè)績一路持續(xù)攀升，雷士不錯地拓展領(lǐng)域，謀求更廣闊的發(fā)展舞臺，現(xiàn)在雷士不僅在照明工業(yè)、化工行業(yè)、制藥機械行業(yè)占據(jù)了重要位置，范圍逐步向電鍍行業(yè)、磁性行業(yè)、電子行業(yè)、軍事領(lǐng)域方向發(fā)展，并且在打造區(qū)域性強勢品牌的同時，逐漸向外滲透的擴張戰(zhàn)略。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">
<***N style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">　　今天，雷士超聲與多家大型公司聯(lián)手，實現(xiàn)了產(chǎn)品品質(zhì)的優(yōu)勢互補和技術(shù)、管理的提升，雷士超聲這艘新一代的戰(zhàn)列艦正以波瀾壯闊之勢揚帆起航。<***N lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋體; mso-font-kerning: 0pt; mso-bidi-font-family: 宋體">

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